I was listening to future business expansion ideas with a CEO. He had many ideas. I was listening to his ideas. They were all good. The big question is “how should ideas be converted to plans and to action items?”
It appeared that the ideas were not crystal clear. Several ideas and options came out, but there was no priority. Next step was not clear. This is so common in not only our business but for our lives.
In order to have clarity, you need to define where you stand. Need to define a target market. You need specific numbers and dates in mind. It needs to be documented and ready to be explained to people around you. Clarity is power. Without clarity, ideas will not make it to action plans. Even if you create action plans, if your goal is not crystal clear, it will not survive the challenges.
Clearly defined mediocre goal is better than unclear great goal. As someone has said, “Blessed be he who aims at nothing for he shall surely hit it!”
In the bible, Apostle Paul writes “Therefore I do not run like someone running aimlessly; I do not fight like a boxer beating the air.” I believe our business will change, our lives will change for the better if we spend time to clarify who we are and where we want to go.